Barton, Bruce, 1886-1967 (Personal Name)

NUCMC data from LC Mss. Div. for Howard, R.W. Papers, 1911-1966 (Bruce Barton)

WWWA, 1961-69 (Barton, Bruce, author, congressman; b. Robbins, Tenn., 1886; s. Rev. William E. and Esther Treat (Bushnell) B.; A.B. Amherst (Mass.) Coll., 1907; LL.D., 1957; m. Esther M. Randall, 1913; mng. ed. Home Herald, Chgo; N.Y.C. mem. 75th and 76th Congress, 17th N.Y. Dist. Repub. cand. for U.S. senate, 1940; d. 1967)

LC manual auth. cd. (hdg.: Barton, Bruce, 1886-)

The man nobody knows, 1962: t.p. (Bruce Barton) 1st prelim. p. (one of the founders and later Chairman of the Board of Batten, Barton, Durstine and Osborne)

Wikipedia, viewed September 6, 2016 (Bruce Fairchild Barton (August 5, 1886 -- July 5, 1967) was an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York; Born in Robbins, Tennessee; worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the agency until 1961, building it into one of the industry's leaders. Barton created the character of Betty Crocker.[5] He is also credited with naming General Motors and General Electric; died at his home at 117 East 55th Street in New York City in 1967) https://en.wikipedia.org/wiki/Bruce_Fairchild_Barton