The Order of presentation in persuasion / by Carl I. Hovland [and others].

Contributor(s): Hovland, Carl Iver, 1912-
Material type: TextTextSeries: Yale studies in attitude and communication: 1.Publisher: New Haven : Yale University Press, 1957Description: x, 192 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Persuasion (Psychology) | Persuasion (Rhetoric)DDC classification: 808 LOC classification: BF637.P4 | O7Bibliography, Etc. Note: Bibliography: pages 190-192.

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